Beauty with Belief: Exploring the Need of Halal Cosmetics

Halal cosmetics

Malaysia has witnessed a surge in demand for Halal cosmetics and skincare over the years, driven by a growing Muslim population that is both beauty-conscious and increasingly aware of halal compliance in all aspects of consumption.

This trend offers a golden opportunity for cosmetics businesses, from manufacturers to retailers, to tap into the global market poised for significant growth.

Let’s delve into the criteria defining Halal products in Malaysia, exploring principles beyond just religious beliefs!

What is Halal Cosmetics?

While “halal” in food ensures cleanliness and safety, the certification in cosmetics focuses on ingredients only permitted by Islamic principles. These requirements ensure the purity and ethical production of Halal cosmetics and skincare.

Unlike vegan or cruelty-free products, Halal cosmetics might contain animal-derived ingredients as long as these products are ethically sourced according to Islamic law.

More Than Just Ingredients

Halal certification goes beyond ingredient lists. Here’s what it entails:

      • Halal-approved Actives
        Many pioneering cosmetic companies in Malaysia have produced halal-certified versions of popular ingredients like Retinol and Vitamin C that do not require alcohol usage.
      • Strict Hygiene
        Manufacturing and storage environments must be immaculate to prevent contamination.
      • End-to-End Monitoring
        The entire production chain is inspected from raw materials to packaging, to ensure contactless non-Halal substances.
        Rigorous sanitisation procedures are mandatory if contamination occurs (this excludes alcohol-based cleansers).
      • Dedicated Production Lines
        Ideally, separate production lines are used for Halal products. Alternatively, thorough sanitization must occur before Halal production begins.

These comprehensive measures serve to guarantee the purity and ethical production of Halal cosmetics.


Benefits of Halal Cosmetics

Once a niche market segment, Halal cosmetics have attracted a wider audience seeking ethical and responsible beauty solutions.

Here’s a closer look at the key benefits that draw consumers to Halal-certified cosmetics:

  • Commitment to ethical sourcing
  • Transparency in manufacturing
  • Prioritise the use of natural ingredients
  • Embracing diversity and inclusivity (for all skin types)

Demand for Halal Cosmetics

With a growing population of 2.4 billion Muslim consumers worldwide, the beauty industry has been witnessing a surge in demand for Halal cosmetics, as noted by fellow academicians.

This trend is further supported by a forecast by the market research firm Technavio, which projects that the Halal cosmetics and personal care market will have a robust growth trajectory in the next few years.

By 2027, the market is expected to expand by a staggering USD 17.89 billion compared to 2022, reflecting a steady Compound Annual Growth Rate (CAGR) of 4.67%. This growth momentum is expected to continue in the coming years.

Furthermore, the Asia Pacific (APAC) region has emerged as the clear leader, holding the most significant global market share in 2022.

This dominance is anticipated to solidify, with the APAC market projected for a significant 43% incremental growth by 2027.

Forging a successful path in the Halal cosmetics industry requires a strategic partnership with a trustworthy, Halal-certified manufacturer.

Eng Kah’s established expertise in adhering to stringent Islamic principles guarantees product integrity and ethical sourcing, ensuring your brand aligns seamlessly with consumer expectations in this growing market.

Popular Halal Cosmetic Brands in Malaysia

Besides being a significant producer of Halal cosmetics, Malaysia has also become a hub for innovation in this sector, with companies developing cutting-edge Halal-compliant formulas.

Our country has valued over USD 800 million in Halal cosmetics and is also experiencing remarkable growth, expanding by 24% annually – further solidifying the country’s position as a market player in this industry.

Through subsidiaries like Eng Kah Enterprise Sdn Bhd and Eng Kah Enterprise (KL) Sdn Bhd, they provide comprehensive contract manufacturing services, ensuring brands can focus on product development and marketing.

Let’s take a closer look at some of Malaysia’s popular Halal cosmetic brands:

Halal Cosmetics

 Daughters of Malaya (Instagram)

1. Daughters of Malaya

Husband-and-wife team Dayana Zul and Rai Ahmad launched Daughters of Malaya in 2018, a brand built on transparency, ethical sourcing, and sustainability.

They prioritise vegan and Halal-certified ingredients that meet strict GMP standards, earning customer trust.

Pretty Suci

2. Pretty Suci

Pretty Suci, meaning “beautiful and clean” in Malay, embodies the essence of modern Muslim beauty. This brand is a game-changer in the Halal cosmetics industry, founded by two young women, YM Tunku Dato’ Kaiyisah and Natasha.


Safi (Instagram)

3. Safi

Known for its natural and botanical-based Halal cosmetics, Safi also offers a range of affordable halal skincare products for all skin types. They focus on gentle yet effective formulations.

International Availability: They are primarily found in Southeast Asiaf, particularly in Indonesia, Singapore, and Brunei. Online retailers might offer them in other regions.


4. SimplySiti Sdn. Bhd

Founded in 2010 by renowned Malaysian singer Siti Nurhaliza, SimplySiti is a leading Halal cosmetics brand known for its commitment to quality, affordability, and inclusivity.

The brand offers various makeup, skincare, and personal care products formulated with gentle and Halal-certified ingredients for multiple skin types and concerns.

International Availability: Widely available in Southeast Asia, including Indonesia, Singapore, and Brunei. You can also find them in select department stores and online retailers in the Middle East and North Africa.


Craft Your Halal Cosmetics Brand with Eng Kah

The global market for Halal cosmetics has become a need, attributed to the growing Muslim populations around the world.

This demand for beauty products adhering to religious and cultural values presents a golden path for cosmetic entrepreneurs.

For brands who aspire to launch a Halal cosmetic brand, partnering with the right OEM supplier is crucial to achieving success. Eng Kah stands out in this field, offering top-tier Halal-certified OEM production services that adhere to the highest ethical standards of more than 20 years.

We are dedicated to creating bespoke Halal cosmetic products that reflect your brand’s unique identity. Our meticulous approach ensures that every product meets stringent Halal certification requirements, giving your customers confidence in their purchase.

Contact our experts today and leave your cosmetics specifications to us.

You can focus on marketing your brand and securing the investment you deserve while we’re at it!


1. What are Halal cosmetics and how do they differ from regular cosmetics?

Halal cosmetics are beauty products that comply with Islamic law, ensuring that all ingredients and manufacturing processes are permissible under Islamic principles.

Unlike regular cosmetics, Halal cosmetics avoid ingredients derived from non-halal sources and are manufactured in clean, contamination-free environments.

2. Why is there a growing demand for Halal cosmetics and skincare products?

The growing demand for Halal cosmetics and skincare products is driven by the increasing Muslim population worldwide, who are becoming more beauty-conscious and prefer products that align with their religious beliefs.

This demand is further amplified by a broader consumer base seeking ethical and responsible beauty solutions.

3. I want to get Halal certificates for my products, how do I start?

You can start by sending us an enquiry to enquiry@engkahp.com.my. Our experts are well-versed in the Halal certification process and can guide you through each step to ensure your products meet all necessary standards.

Reach out to us today to begin your journey towards obtaining Halal certification for your cosmetics!

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