What is it? Scent Marketing, which is more than simply an air freshener system, uses deliberately selected fragrance that is diffused to clients as part of Scent Branding and Ambient Scenting initiatives. It is about building a positive brand and consumer experience.
The right fragrance will communicate a clear brand identity. While brand recognition by sight is effective, brand recognition by smell is even stronger since memories associated with aroma are far more deeply ingrained in our minds. Our sense of smell is the only scent that reaches us at a deep, instinct part of the brain that is also home to emotions, memories, and creativity.
In the end, branding is about providing value, meaning, and associations to products or services in order to stand out in a crowded marketplace. Customers will become familiar with your brand since they will immediately think of you when they smell your fragrance.
Several studies have demonstrated the ability of fragrance to influence mood. Setting the tone for your company involves more than just branding; it also entails creating a welcoming environment that puts your clients in the appropriate frame of mind. You may improve client satisfaction and give them guidance in a tactful yet impactful manner.
Return On Investment
Numerous research have been done throughout the years to determine how fragrances affect businesses.
In Germany, a DIY store started filling their retail spaces with the scent of recently cut grass. They discovered that the number of satisfied customers increased by about 50%. The smell made clients think the personnel was more diligent and competent, according to their research.
Another instance of Scent Marketing in action is a kitchen appliance company that started employing the aroma of freshly baked apple pie, and as a result, their sales increased by an astounding 33 percent. [Lindström, M. (2010).]
Where can I get a Scent Marketing System?
Working with a trustworthy company like Eng Kah makes getting started with scent marketing straightforward. A member of our business development team will guide you through the procedure. This entails specifying your objectives in detail, creating a scent marketing strategy to achieve them, and picking the ideal fragrance to amplify your brand.
Lindström, M. (2010). Brand sense: Sensory secrets behind the stuff we buy. New York: Free Press.